web management ideas

When promoting your business, it’s a good idea to get your business name out there.  Often enough most Merchants aren’t web savvy or knowledgeable enough to get there name out there.

Social media is a good start but shouldn’t be your primary website.  Although websites like Facebook and Twitter allow you to create pages to represent your business shouldn’t be your one and only one-stop-shop.

Like many social media platforms, you are limited on what you can do.  Sure, you can post your business information like (operation hours, phone number, upload unlimited pictures and videos) but what you what can’t do is upload your inventory/menu conduct a true analytics to see where your customers are coming from; this a useful for marketing…

Analytics is important data to have.  Think of this as your first line of defense (Central Intelligence).  This will give you all the data that you need to see how to better market your industry.

SEO Plan & Strategy
SEO Strategy - PrimaKeys LLC

There are many services out there that claim to be a true search engine optimization SEO company that promise to put you on the top of every search engine.  The fact is this isn’t true and misleading.  If there are five restaurants on your same block wanting to be on the top.  Someone is going to be bumped down especially if the company you hired uses traditional keywords in your industry.

Think of SEO companies like attorneys; no one is going to care about your business as much as you do.  But this is a horse a piece because the attorney has the knowledge while you have the love for your craft/business.

Unless you have countless hours in the day; there is no way you can focus on your business and study SEO plus algorithms do conduct specifics…

The point that I want to make here is you don’t want market your restaurant with the same keywords as another restaurant across town.  The company that you hired should find a uniqueness and maximize you in your industry so at the very least in the city you live in you should be ranked number-one.

This article is written without the production of code or how-to examples.  What we can do for you is give you a list of websites that you can start your business account so you can get your business information out there.  You should also consider which search engine websites would fit your industry.  For example, you wouldn’t want to put your retail store on ALLMENUS.com because that would be best for restaurants or HomeAdvisor.com for restaurants.  So, picking the right search engine for your industry is important.